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CSUS Launches Public Relations Campaign

Crystal Springs Uplands School officials have commissioned a phone survey and sent out a mailer to Belmont residents just days before the city council discusses the proposed project.

On Tues., Sept. 11, the will hold a public hearing on the conceptual development plan and rezoning for the construction of a new private middle school on Davis Drive. The applicant is (CSUS), a private, independent (grades 6-12) school located in Hillsborough.

According to David Bowlby of The Bowlby Group, a public relations firm retained by CSUS, school officials commissioned a phone survey to find out how the community feels about the project. The survey was conducted this week and included a random sampling of registered Belmont voters.

The mailer asks residents to call or email city council members to express support of the project. (see PDF to the right of this article) Over the past few months, CSUS has to the city for permission to build its new middle school campus at 6, 8 and 10 Davis Drive to replace what is now vacant office/warehouse space. The mailer states that the revenue from the project will fund critical Belmont services.

Belmont Patch received several emails from readers after taking the phone survey.

"They wanted to know why I was opposed....and what they were doing that MIGHT lead me to agree to it.  They also asked what I thought of the council and of the county leadership.  What are they really trying to do.  Did I feel favorably toward the city leadership?  What's up with that?," wrote one reader.

Another said she was called and asked if she would support the school if the money offered to the city would be directed to the police department.

Following the public hearing Tuesday night, the council may make a motion to approve the project, or to continue the discussion at a future meeting.

The Belmont City Council will meet Tues., Sept. 11 at 7:30 p.m. in the Council Chambers of Belmont City Hall, 1 Twin Pines Lane. For more information, go to www.belmont.gov, or, to read the agenda for Tuesday's meeting, click here.

Joe Brennan September 08, 2012 at 11:45 PM
Jeff - The school will be there 'forever.' unfortunately, I will not, and my property will be re- assessed. A CSUS campus would never be re-assessed, and could be a liability to Belmont as inflation increases. I am going to my birthday party and do not plan to be online today. Àdios.
Rob September 09, 2012 at 01:10 AM
Justin, I received the piece too today. It says on the back it was paid with private funds. Unions are non-profit and look how much marketing they put out! Non-profits are run like businesses and are just as strategic or more than for-profit businesses. They have to be to survive.
Justin September 09, 2012 at 01:40 AM
Rob--that's true. Of course, "private funds" can mean anything.
Annie September 09, 2012 at 02:07 AM
It seems to me we have some white elephants sitting on Davis Drive. We have a school that is willing to pay and share with the community. Oracle was here, but couldn't expand. Look at that traffic mess every day in Redwood Shores. We have two anchor stores on Ralston and El Camino that are the gateway to our city and they are sitting empty. I think we should be more concerned about those two locations then a location that is not attractive to business. Davis is in the middle of a neighborhood and a school. There is also another issue, maybe the million dollars can be used to help the traffic situation at Ralson Middle School. Crystal Springs has addressed the traffic issue, we have not addressed Ralston School traffic issue. Just a thought.
Bob September 10, 2012 at 04:34 PM
Hey Charlie, I found the WSJ article I was looking for that is making the thought of banks making loans a bit silly. http://online.wsj.com/article/SB10000872396390443295404577547243807191280.html This is being considered by San Bernardino County and I believe a few others. Give it a read.

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