Will Apple Acquire Waze for iPhone5, iPad?

The rumor is burning up social media—from the Middle East, to Europe, to North America. The U.S. headquarters for Waze is in Palo Alto.

Waze, the Israeli traffic map app company whose U.S. headquarters is on Hamilton Avenue in Palo Alto, is rumored to be in negotiations with Apple for acquisition.

Tech Crunch is reporting that “Apple is sniffing around Waze with a view to a possible acquisition,” according to Mike Butcher, editor of Tech Crunch Europe. “After all, Waze is already a data partner for Apple’s Maps app and was the only app to gain meaningful marketshare after the Apple Maps fail.”

A call by Patch to Waze in Palo Alto has not been returned. The exact number of Waze employees in Palo Alto is not known.

Tech Crunch reached an Apple spokesperson who, when questioned about Waze, responded, “We don’t comment on rumors or speculation.”

Maps have been a rare worm in Apple’s iPhone5. Apple composted its Apple Maps after widespread criticism and glitches. Since then, the company was rumored to be in the market for Foursquare. But the free Waze app has been widely adopted in Asia and the Middle East, giving Apple a built-in market.

If Waze is purchased by Apple, the fate of Palo Alto Waze employees is yet to be determined.


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Joan S. Dentler January 03, 2013 at 06:08 PM
I've seen the Waze app in action, and it's very cool. Not surprised it may be acquired by a tech giant.
Bob Winters January 03, 2013 at 06:46 PM
I like Waze on my iPhone. There must be a way to turn off the re-routing based on traffic conditions. I was in Charlotte,NC and the route from my hotel to a client was all city streets (~35mph) however the system would send me off onto side streets, then lose GPS and leave me stranded. I really like the, "cop ahead" feature.
Joan S. Dentler January 03, 2013 at 07:06 PM
From what I understand of the Waze Bob, is that it's more of a 'context aware' app than a way-finder app (i.e "What's going on on Haight Street?", as opposed to "How do I get to Haight St?" But I agree, there's nothing more annoying than a GPS leaving you stranded with bad directions.


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