San Carlos Firm Conducting SEO Audits

Roaring Pajamas, a Northern California digital marketing agency based in San Carlos, announced Tuesday they are conducting SEO (search engine optimization) audits for clients in the United States and Canada.

This new product offering was developed in response to customer requests for a clear understanding of how well corporate websites comply with search engine guidelines.

In the wake of the recent Google algorithm updates, also known as Panda and Penguin releases, Roaring Pajamas is conducting SEO audits designed to identify specific issues related to search engine accessibility and performance.

Search engines update their ranking algorithms constantly, and the Internet industry first felt the effects of the specialized Google algorithm named "Panda" in April of 2011.

An SEO audit involves the review of a website in a similar way as the search engines. The newer algorithms add the requirement to gauge the quality of the content with an eye for delivering value to the visitor.

"We're addressing the needs of our customers by helping them to see and repair the factors affecting their search engine performance," Roaring Pajamas president Melanie Yunk said.

The overarching goal of search engines is to help website owners deliver increasingly higher quality information and, therefore, better results in the search engine pages. The audit will give our clients a checklist of the areas that need to be updated and fixed. An SEO audit removes questions about the tactics that should or must be employed to repair and increase search engine traffic.

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